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Playing in the space where strategic vision and performance marketing collide.
About
Maria is a seasoned digital marketer and project manager specializing in lifestyle, consumer, and tech-driven brands. With nearly a decade of experience, she excels in strategic and data approaches to digital marketing, focusing on paid media strategy and campaign execution. Maria has a proven track record of delivering measurable growth for global B2C, B2B, and DTC brands through targeted, insight-led strategies. Her expertise in cross-channel project management ensures that every campaign is executed seamlessly and effectively.
Top Women in Marketing
The Social Navigator Finalist
The Social Navigator successfully delivered a cohesive brand message across social media platforms and personas, while executing a campaign that went far beyond the like to produce valuable, measured results.
Experience
Performance Marketing & Media Buying
Lead paid media strategies across social and programmatic platforms for brands spanning eCommerce, DTC, subscription, and service-based verticals. Oversee planning, execution, and testing across Meta, TikTok, Pinterest, LinkedIn, Snapchat, X, and DSPs.
Cross-Channel Planning & Full-Funnel Activation
Develop integrated strategies that bridge brand awareness with conversion. Activate across CTV, DOOH, display, and social, ensuring alignment across creative, analytics, and operations to meet business goals.
Team Leadership & Operational Efficiency
Mentor paid media teams while optimizing executional processes. Drive adoption of tools and automation that streamline workflows, reduce friction, and improve collaboration.
Client Strategy & Stakeholder Communication
Act as strategic lead and primary client and vendor partner. Deliver insights in QBRs and planning sessions while shaping media direction in response to evolving goals and performance trends.
Digital Infrastructure & Performance Reporting
Build scalable reporting systems and tagging structures across event managers, GTM, and other platform tools. Enable real-time insights and ensure data accuracy for cross-channel media efforts.
Testing, Optimization & Creative Strategy
Design test frameworks that inform bidding, audience targeting, and creative. Partner across teams to analyze trends and evolve campaign strategy for greater impact.
Event Marketing & Localized Campaigns
Support digital activations for event-based, regional, and global campaigns. Execute content calendars, manage promotion, and contribute to broader strategies through SEO, email, and PR.
Social Media & Content-Led Growth
Manage paid and organic campaigns across industries, blending content strategy, targeting, and creative execution. Lead performance reporting and asset optimization.
Paid Social Strategy · Programmatic Media · Cross-Channel Campaigns · Marketing Strategy · Experimentation · Media Forecasting · Process Automation · Client & Agency Management · GTM & Tracking · Excel Professional ·
Education
Cum Laude
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Bachelor's Degree in Business Administration
Marketing Major
Management Major
Entrepreneurship Minor
Languages
English
Native/Bi-lingual Proficiency
Spanish
Native/Bi-lingual Proficiency